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Dive into the research topics where Marketing Department is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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Collaborative Research: Scalable Storytelling Interventions to Support Graduate Student Success in STEM
Pakala, K. (PI), Jankowski, E. (CoPI), Hamby, A. (CoPI) & Pokimica, J. (CoPI)
1/10/23 → 30/09/26
Project: Research
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Embedding Personal Narratives in Engineering Courses to Improve Engineering Student Success
Jankowski, E. (CoPI), Pakala, K. (PI), Hagenah, S. (CoPI), Lowenthal, P. (CoPI) & Hamby, A. (CoPI)
1/07/22 → 30/06/25
Project: Research
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Institutional Storytelling as a Catalyst for Identity Transformation and Social Change
Hamby, A., Pokimica, J., Minichiello, A., Pakala, K. & Jankowski, E., Mar 2026, In: Journal of Macromarketing. 46, 1, p. 69-83 15 p.Research output: Contribution to journal › Article › peer-review
Open Access -
The Power of Proximity: Exploring Narrative Language in Consumer Reviews
Hamby, A., McFerran, B. & Fuller, C., Mar 2026, In: Journal of Marketing. 90, 2, p. 157-176 20 p.Research output: Contribution to journal › Article › peer-review
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The Stories We Tell Ourselves About Ourselves: A Narrative-Based Intervention to Shape Aspects of Identity
Hamby, A., Heller, B., Pakala, K., Jankowski, E. & Lowenthal, P., Jan 2026, In: Journal of the Association for Consumer Research. 11, 1, p. 39-50 12 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations
Press/Media
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Take Laughter, Add Tears − The Secret Recipe for the Most-liked Super Bowl Ads
9/01/24
1 Media contribution
Press/Media: Public Engagement