Projects per year
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):
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Dive into the research topics where Marketing Department is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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Collaborative Research: Scalable Storytelling Interventions to Support Graduate Student Success in STEM
Pakala, K. (PI), Jankowski, E. (CoPI), Hamby, A. (CoPI) & Pokimica, J. (CoPI)
1/10/23 → 30/09/26
Project: Research
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Embedding Personal Narratives in Engineering Courses to Improve Engineering Student Success
Jankowski, E. (CoPI), Pakala, K. (PI), Hagenah, S. (CoPI), Lowenthal, P. (CoPI) & Hamby, A. (CoPI)
1/07/22 → 30/06/25
Project: Research
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Contingent influences of innovation characteristics and firm capabilities on early-mover advantage: A conceptual framework for high-tech environments
Sarin, S., Im, S., Di Benedetto, A., Sego, T. & Chitturi, R., Dec 2025, In: AMS Review. 15, 3-4, p. 579-593 15 p.Research output: Contribution to journal › Comment/debate
Open Access1 Scopus citations -
Securing early-mover advantage in technology markets: Insights from the field on the contingent influence of organizational will and skill
Sarin, S., Sego, T., Di Benedetto, A., Chitturi, R. & Im, S., Dec 2025, In: AMS Review. 15, 3-4, p. 566-578 13 p.Research output: Contribution to journal › Article › peer-review
Open Access2 Scopus citations -
The Power of Proximity: Exploring Narrative Language in Consumer Reviews
Hamby, A., McFerran, B. & Fuller, C., Mar 2026, In: Journal of Marketing. 90, 2, p. 157-176 20 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations
Press/Media
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Take Laughter, Add Tears − The Secret Recipe for the Most-liked Super Bowl Ads
9/01/24
1 Media contribution
Press/Media: Public Engagement