Projects per year
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):
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Dive into the research topics where Marketing Department is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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Collaborative Research: Scalable Storytelling Interventions to Support Graduate Student Success in STEM
Pakala, K. (PI), Jankowski, E. (CoPI), Hamby, A. (CoPI) & Pokimica, J. (CoPI)
1/10/23 → 30/09/26
Project: Research
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Embedding Personal Narratives in Engineering Courses to Improve Engineering Student Success
Jankowski, E. (CoPI), Pakala, K. (PI), Hagenah, S. (CoPI), Lowenthal, P. (CoPI) & Hamby, A. (CoPI)
1/07/22 → 30/06/25
Project: Research
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The Power of Proximity: Exploring Narrative Language in Consumer Reviews
Hamby, A., McFerran, B. & Fuller, C., 2025, (Accepted/In press) In: Journal of Marketing. 00222429251336706.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Using a Storytelling Intervention to Develop Professional Identity in Undergraduate Engineering Courses: An Exploratory Study
Jankowski, E., Adams, S., Pakala, K., Hamby, A., Warrington, A., Trujillo Garcia, U., Schauer, S., Neeley, L., Heller, B. & Lowenthal, P. R., 2025, In: International Journal of Engineering Education. 41, 3, p. 586-597 12 p.Research output: Contribution to journal › Article › peer-review
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Verbal persuasion in marketing: A multimethod meta-analysis of analytical and narrative processing
Orazi, D. C., Hamby, A., Herhausen, D., van Laer, T., Ludwig, S., Gonsalves, C. & Grewal, D., 20 Mar 2025, In: Journal of the Academy of Marketing Science.Research output: Contribution to journal › Review article › peer-review
Open Access1 Scopus citations