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Dive into the research topics where Marketing Department is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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How storytelling modality affects transportation and storyteller persuasion
Hamby, A., Krause‐Galoni, R., Duhachek, A. & Rucker, D., 22 May 2026, (E-pub ahead of print) In: Journal of Consumer Psychology.Research output: Contribution to journal › Article › peer-review
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Inclusive curricular interventions and pedagogy in undergraduate engineering: A literature review
Heller, B., Pakala, K., Lowenthal, P., Jankowski, E., Hamby, A. & Adams, S., Dec 2026, In: Discover Education. 5, 1, 353.Research output: Contribution to journal › Review article › peer-review
Open Access -
Institutional Storytelling as a Catalyst for Identity Transformation and Social Change
Hamby, A., Pokimica, J., Minichiello, A., Pakala, K. & Jankowski, E., Mar 2026, In: Journal of Macromarketing. 46, 1, p. 69-83 15 p.Research output: Contribution to journal › Article › peer-review
Open Access
Press/Media
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Take Laughter, Add Tears − The Secret Recipe for the Most-liked Super Bowl Ads
9/01/24
1 Media contribution
Press/Media: Public Engagement