Projects per year
Personal profile
About
Dr. Hamby joined the Department of Marketing at Boise State University in the fall of 2019. Before coming to Boise State, she taught at Hofstra University, located in the NYC metro area.
Her research focus is in the area of consumer psychology. Specifically, she studies how emotional and structural aspects of stories engage their audiences, and how engagement in stories influence beliefs and behavior in a marketing context. She is also interested in issues related to consumer well-being and examines the psychological, social, and cultural factors that influence risky consumption practices and prosocial behavior.
She has consulted with international and domestic nonprofit organizations operating in the areas of health, youth and risky consumption, and media literacy.
Her research has been published in leading outlets in marketing including the Journal of Consumer Psychology, the Journal of Advertising, the Journal of Public Policy & Marketing, and others.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
External positions
Independent Consultant, Muse Storytelling
1 Jan 2018 → …
Assistant Professor, Hofstra University
1 Jan 2014 → 1 Jan 2019
Independent Consultant, Solutions for Sustainability
1 Jan 2009 → 1 Jan 2014
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 2 Active
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Collaborative Research: Scalable Storytelling Interventions to Support Graduate Student Success in STEM
Jankowski, E. (CoPI), Pakala, K. (PI), Hamby, A. (CoPI) & Pokimica, J. (CoPI)
1/10/23 → 30/09/26
Project: Research
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Embedding Personal Narratives in Engineering Courses to Improve Engineering Student Success
Jankowski, E. (CoPI), Pakala, K. (PI), Hagenah, S. (CoPI), Lowenthal, P. (CoPI) & Hamby, A. (CoPI)
1/07/22 → 30/06/25
Project: Research
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Board 380: Self-storytelling Interventions to Promote Engineering Student Success
Pakala, K., Jankowski, E., Hagenah, S., Hamby, A. & Ward, B., 23 Jun 2024, In: ASEE Annual Conference and Exposition, Conference Proceedings.Research output: Contribution to journal › Conference article › peer-review
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Climate Action Now: How to Fuel a Social Movement
Lteif, L., Nardini, G., Rank-Christman, T., Block, L., Bublitz, M. G., Catlin, J. R., Cross, S. N. N., Hamby, A. & Peracchio, L. A., Jan 2024, In: Journal of Consumer Psychology. 34, 1, p. 119-139 21 p.Research output: Contribution to journal › Review article › peer-review
Open AccessFile7 Scopus citations -
Connecting the Plot Points: How Consumers Use and Respond to Narratives
Hamby, A. & Escalas, J. E., Jan 2024, In: Journal of the Association for Consumer Research. 9, 1, p. 1-8 8 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking
Jones, N. & Hamby, A., 2024, In: Journal of Advertising. 53, 3, p. 463-472 10 p.Research output: Contribution to journal › Article › peer-review
7 Scopus citations -
Measuring gender in consumer research: Validity and consumer welfare
Jones, N., Hamby, A. & Kidwell, B., 1 Apr 2024, In: Journal of Consumer Affairs. 58, 1, p. 54-81 28 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations
Activities
- 3 Membership of network
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Society for Consumer Psychol (External organization)
Hamby, A. (Member)
2000 → …Activity: Membership › Membership of network
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Association of Consumer Research (External organization)
Hamby, A. (Member)
2000 → …Activity: Membership › Membership of network
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American Marketing Association (External organization)
Hamby, A. (Member)
2000 → …Activity: Membership › Membership of network
Prizes
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2018 - Nicosia Award for Best Competitive Paper, Association for Consumer Research
Hamby, A. (Recipient), 2018
Prize
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2023 - Faculty Research Award - The Institute for Advancing American Values
Hamby, A. (Recipient), 2023
Prize
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