Projects per year
Personal profile
About
Dr. Hamby joined the Department of Marketing at Boise State University in the fall of 2019. Before coming to Boise State, she taught at Hofstra University, located in the NYC metro area.
Her research focus is in the area of consumer psychology. Specifically, she studies how emotional and structural aspects of stories engage their audiences, and how engagement in stories influence beliefs and behavior in a marketing context. She is also interested in issues related to consumer well-being and examines the psychological, social, and cultural factors that influence risky consumption practices and prosocial behavior.
She has consulted with international and domestic nonprofit organizations operating in the areas of health, youth and risky consumption, and media literacy.
Her research has been published in leading outlets in marketing including the Journal of Consumer Psychology, the Journal of Advertising, the Journal of Public Policy & Marketing, and others.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
External positions
Independent Consultant, Muse Storytelling
1 Jan 2018 → …
Assistant Professor, Hofstra University
1 Jan 2014 → 1 Jan 2019
Independent Consultant, Solutions for Sustainability
1 Jan 2009 → 1 Jan 2014
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Collaborative Research: Scalable Storytelling Interventions to Support Graduate Student Success in STEM
Pakala, K. (PI), Jankowski, E. (CoPI), Hamby, A. (CoPI) & Pokimica, J. (CoPI)
1/10/23 → 30/09/26
Project: Research
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Embedding Personal Narratives in Engineering Courses to Improve Engineering Student Success
Jankowski, E. (CoPI), Pakala, K. (PI), Hagenah, S. (CoPI), Lowenthal, P. (CoPI) & Hamby, A. (CoPI)
1/07/22 → 30/06/25
Project: Research
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The Power of Proximity: Exploring Narrative Language in Consumer Reviews
Hamby, A., McFerran, B. & Fuller, C., 2025, (Accepted/In press) In: Journal of Marketing. 00222429251336706.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Understanding News Consumers' Perceptions of Believability: A Study of Real and Fake News
Sakib, M. N., Ahmed, M. S., Spezzano, F. & Hamby, A., Nov 2025, In: Proceedings of the ACM on Human-Computer Interaction. 9, 7, CSCW510.Research output: Contribution to journal › Article › peer-review
Open Access -
Using a Storytelling Intervention to Develop Professional Identity in Undergraduate Engineering Courses: An Exploratory Study
Jankowski, E., Adams, S., Pakala, K., Hamby, A., Warrington, A., Trujillo Garcia, U., Schauer, S., Neeley, L., Heller, B. & Lowenthal, P. R., 2025, In: International Journal of Engineering Education. 41, 3, p. 586-597 12 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Verbal persuasion in marketing: A multimethod meta-analysis of analytical and narrative processing
Orazi, D. C., Hamby, A., Herhausen, D., van Laer, T., Ludwig, S., Gonsalves, C. & Grewal, D., 20 Mar 2025, In: Journal of the Academy of Marketing Science.Research output: Contribution to journal › Review article › peer-review
Open Access3 Scopus citations -
Board 380: Self-storytelling Interventions to Promote Engineering Student Success
Pakala, K., Jankowski, E., Hagenah, S., Hamby, A. & Ward, B., 23 Jun 2024, In: ASEE Annual Conference and Exposition, Conference Proceedings.Research output: Contribution to journal › Conference article › peer-review
Activities
- 3 Membership of network
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Association of Consumer Research (External organization)
Hamby, A. (Member)
2000 → …Activity: Membership › Membership of network
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Society for Consumer Psychol (External organization)
Hamby, A. (Member)
2000 → …Activity: Membership › Membership of network
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American Marketing Association (External organization)
Hamby, A. (Member)
2000 → …Activity: Membership › Membership of network
Prizes
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2018 - Nicosia Award for Best Competitive Paper, Association for Consumer Research
Hamby, A. (Recipient), 2018
Prize
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2023 - Faculty Research Award - The Institute for Advancing American Values
Hamby, A. (Recipient), 2023
Prize
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