Research output per year
Research output per year
Personal profile
About
Dr. Hamby joined the Department of Marketing at Boise State University in the fall of 2019. Before coming to Boise State, she taught at Hofstra University, located in the NYC metro area.
Her research focus is in the area of consumer psychology. Specifically, she studies how emotional and structural aspects of stories engage their audiences, and how engagement in stories influence beliefs and behavior in a marketing context. She is also interested in issues related to consumer well-being and examines the psychological, social, and cultural factors that influence risky consumption practices and prosocial behavior.
She has consulted with international and domestic nonprofit organizations operating in the areas of health, youth and risky consumption, and media literacy.
Her research has been published in leading outlets in marketing including the Journal of Consumer Psychology, the Journal of Advertising, the Journal of Public Policy & Marketing, and others.
External positions
Independent Consultant, Muse Storytelling
1 Jan 2018 → …
Assistant Professor, Hofstra University
1 Jan 2014 → 1 Jan 2019
Independent Consultant, Solutions for Sustainability
1 Jan 2009 → 1 Jan 2014
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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How storytelling modality affects transportation and storyteller persuasion
Hamby, A., Krause‐Galoni, R., Duhachek, A. & Rucker, D., 22 May 2026, (E-pub ahead of print) In: Journal of Consumer Psychology.Research output: Contribution to journal › Article › peer-review
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Inclusive curricular interventions and pedagogy in undergraduate engineering: A literature review
Heller, B., Pakala, K., Lowenthal, P. R., Jankowski, E., Hamby, A. & Adams, S., Dec 2026, In: Discover Education. 5, 1, 353.Research output: Contribution to journal › Review article › peer-review
Open Access -
Institutional Storytelling as a Catalyst for Identity Transformation and Social Change
Hamby, A., Pokimica, J., Minichiello, A., Pakala, K. & Jankowski, E., Mar 2026, In: Journal of Macromarketing. 46, 1, p. 69-83 15 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Telling Their Stories: A Narrative Intervention to Support Belonging, Identity, and Persistence in Engineering Students
Heller, B., Pakala, K., Lowenthal, P. R., Hamby, A. & Jankowski, E., May 2026, In: Education Sciences. 16, 5, 710.Research output: Contribution to journal › Article › peer-review
Open Access -
The Power of Proximity: Exploring Narrative Language in Consumer Reviews
Hamby, A., McFerran, B. & Fuller, C., Mar 2026, In: Journal of Marketing. 90, 2, p. 157-176 20 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations
Activities
- 3 Membership of network
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Society for Consumer Psychol (External organization)
Hamby, A. (Member)
2000 → …Activity: Membership › Membership of network
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American Marketing Association (External organization)
Hamby, A. (Member)
2000 → …Activity: Membership › Membership of network
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Association of Consumer Research (External organization)
Hamby, A. (Member)
2000 → …Activity: Membership › Membership of network
Prizes
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2018 - Nicosia Award for Best Competitive Paper, Association for Consumer Research
Hamby, A. (Recipient), 2018
Prize
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2023 - Faculty Research Award - The Institute for Advancing American Values
Hamby, A. (Recipient), 2023
Prize
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Press/Media
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Take Laughter, Add Tears − The Secret Recipe for the Most-liked Super Bowl Ads
9/01/24
1 Media contribution
Press/Media: Public Engagement