Skip to main navigation Skip to search Skip to main content
No photo of Beth Houran

Beth Houran

    20252025

    Research activity per year

    Personal profile

    About

    Education/Academic qualification

    Doctor of Business Administration (DBA), Management, Marshall University
    2025

    Master of Business Administration (MBA), Louisiana State University – Shreveport
    2022

    Bachelor of Arts in Communications (BA), Pennsylvania State University
    1993

    External positions

    Vice President, Marketing, Sinch
    2022 – Present

    Director (head) Customer Marketing, Docusign, Inc
    2021 – 2022

    Vice President, Revenue Marketing, Freeman
    2016 – 2021

    Director Partner Strategy & Marketing, Perficient, Inc
    2013 – 2016

    Director Partner Marketing, Imagine Solutions, Inc
    2011 – 2013

    Director, Marketing, Fiserv, Inc
    2001 – 2011

    Sales Representative, Four Rivers Software
    1998 – 2000

    Software Training Specialist, Anesthesia Recording
    1997 – 1997

    Sales, Marketing & Training Manager, Blue Mountain Quality Resources
    1993 – 1997

    Human Resources Specialist, JC Penney
    1989 – 1989

    Survey Researcher, Chilton Research Services
    1987 – 1989

    Teaching

    Teaching Experience

    Marshall University: 2026

    • Adjunct Management & Strategy
    • MGT 460 | Strategic Management Capstone | undergraduate | online

    University of Dallas: 2024 – 2026

    • Adjunct Management & Marketing
    • BUAD 6320: Logic & Advanced Persuasion | MBA students & 4 + 1 | in person
    • DMKT 8360: Applied Marketing Research | Doctoral students | in person
    • MARK 6305: Value-Based Marketing | MBA students | in person
    • MARK 5F50: Marketing Fundamentals | MBA students & 4+1 | in person

    LSU Shreveport: 2022

    • Graduate Assistant—Management
    • MADM 480: Administrative Policy

    Teaching Effectiveness

    • Average student evaluation score of 4.8/5.0 across all courses (Fall 2024 – Fall 2025), evaluations available on request
    • Student feedback consistently highlights clear communication, relevant case-based learning, approachable mentorship, and fostering a highly supportive, professional classroom environment
    • Love ye Profs student recognition for making an impact to their educational career (2025)

    Curriculum Development

    • Developed in person courses: BAUD 6320, DMKT 8360, MARK 6305. Incorporate cases, semester-long projects, and in class experiences to support learning objectives
    • Developed and delivered professional education courses for DocuSign, Perficient, and Sinch
    • Designed and implemented corporate sales enablement programs, audiences of 30–200

    Service

    Marketing Management Association: 2025

    • Board Member
    • Publications Editor for MMJ, JAME, & Conference Proceedings
    • Volunteer Session Chair

    Southern Management Association Volunteer, Conference Paper Reviewer: 2025

    Academy of Management Annual Meeting Conference Paper Reviewer: 2025

    Marketing Management Association Annual Meeting Paper Review: 2024

    Western Academy of Management Annual Meeting Conference Reviewer, Volunteer: 2024

    Southern Management Association Reviewer, Volunteer: 2024

    Southern Management Association Reviewer: 2023

    Certifications and Training

    Certified Digital Marketing Professional, Digital Marketing Institute: 2020

    Professional Certified Marketer, American Marketing Association: 2020

    Pragmatic Marketing Certification, Pragmatic Marketing Association: 2009

    Professional Affiliations

    Academy of Management, Member: 2023 - present

    Southern Management Association, Member: 2023 - present

    Marketing Management Association, Member: 2023 - present

    American Marketing Association, Member: 2023 - present

    Honors and Awards

    Love Ye Prof Recognition, University of Dallas: 2025

    • Student driven recognition to faculty making a lasting impact on their education

    ΦΚΦ Phi Kappa Phi Honors Fraternity, Marshall University: 2024

    Β ΓΣ Beta Gamma Sigma Honors Fraternity, LSU Shreveport & Marshall University: 2024

    Sales & Marketing Excellence, Perficient: 2015

    Service Excellence, Fiserv: 2002

    Fingerprint

    Dive into the research topics where Beth Houran is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
    • 1 Similar Profiles

    Collaborations and top research areas from the last five years

    Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
    • Debating Member-Checks of Exceptional Human Experiences

      Houran, J., de Oliveira Maraldi, E. & Houran, B. M., 2025, In: International Journal of Transpersonal Studies. 44, 1, p. 10-28 19 p.

      Research output: Contribution to journalArticlepeer-review

      1 Scopus citations