Personal profile
About
Teaching for over 10 years, Dr. David Hunt’s ultimate focus is centered towards improving the field of marketing education in order to further establish best practices and advances for other educators and students. Using experiential learning projects within marketing management courses he provides students with the challenge of integrating new marketing knowledge with their own experience and apply this to various business contexts. He earned his Ph.D. in marketing at the University of Missouri, an M.B.A. at Colorado State University, and his B.S.B.A. in Economics from the University of Arkansas. His research interests incorporate fear-based communications and how they become integrated either to influence a consumer’s health or purchasing decisions.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being
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SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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An Empirical Comparison of the Extended Parallel Process Model with the Terror Management Health Model
Hunt, D. M. & Shehryar, O., Aug 2022, In: Health Promotion International. 37, 4, daac109.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Scopus citations3 Downloads (Pure) -
Iterative Live Case Projects
Hunt, D. M. & Smith, K., Dec 2019, In: Management Teaching Review. 4, 4, p. 334-343 10 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Experiential Learning Projects: A Pedagogical Path to Macromarketing Education
Radford, S. K., Hunt, D. M. & Andrus, D., 1 Dec 2015, In: Journal of Macromarketing.Research output: Contribution to journal › Article › peer-review
33 Scopus citations -
Fear and Death: A Meta-Analytic Review of Fear Appeals from a Terror Management Perspective
Rhodes, N., Hunt, D. M. & Radford, S., 18 Jun 2013.Research output: Contribution to conference › Presentation
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Individual differences in consumer value for mass customized products
Hunt, D. M., Radford, S. K. & Evans, K. R., Jul 2013, In: Journal of Consumer Behaviour. 12, 4, p. 327-336 10 p.Research output: Contribution to journal › Article › peer-review
54 Scopus citations