Personal profile
About
Starting at Boise State University in 2022, Dr. Jinho Joo is currently an Assistant Professor in the Department of Media. He earned his Doctorate in Communication from Washington State University, a Master of Art in Communication from the University of Wyoming, and a B.B.A. in Advertising and Public Relations from Hongik University. Dr. Joo’s research focuses on how consumers process advocacy messages on prosocial issues in strategic communication. He also conducts research on corporate social responsibility, advertising, and public relations. He is also currently a reviewer for the American Academy of Advertising (AAA), and has been published in such publications as the International Journal of Advertising and the Journal of American College Health.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 7 Affordable and Clean Energy -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action -
SDG 16 Peace, Justice and Strong Institutions
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Revealing the Strength of CSR Endorsement in an Environmental CSR Advertising Campaign on Instagram: The Role of Interdependent Self-Construal, Regulatory-Focused Messages, and the Number of Followers
Joo, J. & Lee, Y. J., 2025, In: Journal of Interactive Advertising. 25, 1, p. 22-37 16 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
The effectiveness of green demarketing campaigns: the moderating role of corporate social responsibility orientation
Yoon, H. J., Lee, Y. J., Ko, Y. & Joo, J., 3 Apr 2025, In: Marketing Intelligence and Planning. 43, 3, p. 630-652 23 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Virtual Reality Experiences on Motivation to Seek Information of Refugees: Moderating Effects of Prejudice and Religiosity
Lee, Y. J., Borah, P., Irom, B., Mu, D., Seo, H. Y. & Joo, J., 2025, (Accepted/In press) In: Journal of Intercultural Communication Research.Research output: Contribution to journal › Article › peer-review
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Does Congruency Matter for Online Green Demarketing Campaigns? Examining the Effects of Retargeting Display Ads Embedded in Different Browsing Contexts
Yoon, H. J., Lee, Y.-J., Sun, S. & Joo, J., 11 Nov 2023, In: Journal of Research in Interactive Marketing. 17, 6, p. 882-900 19 p.Research output: Contribution to journal › Article › peer-review
16 Scopus citations -
Role of Fresh Start Mindset Framing in Reducing Stigma and Promoting Mental Health Help-Seeking Behavior
Lee, Y.-J., Yoon, H. J. & Joo, J., May 2023, In: Journal of Consumer Behaviour. 22, 3, p. 701-720 20 p.Research output: Contribution to journal › Article › peer-review
8 Scopus citations