Personal profile
About
After completing her Ph.D. in Marketing at the University of Oregon, Dr. Leslie E. Koppenhafer joined the Department of Marketing at Boise State University in the Fall of 2014. Her research focus is on access based consumption, consumer deception protection, branding, and community and identity. Dr. Koppenhafer also earned an M.B.A. in Marketing from the University of Wisconsin, a B.A. in International Studies from the University of North Carolina – Chapel Hill, and completed an intensive course study in International Relations from the Lorenzo de Medici Institute in Florence, Italy. She has given a number of presentations on consumer advertising and advertising claims, and has conducted qualitative research on advertising campaigns and their research and development of new products. Previous professional experience includes being an Assistant Brand Manager for Bioré and New Products for KAO Brands in Ohio, and Head of Logistics for Outward Bound in Utah.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 1 No Poverty -
SDG 5 Gender Equality -
SDG 8 Decent Work and Economic Growth -
SDG 16 Peace, Justice and Strong Institutions
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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The service empowerment model: a collaborative approach to reducing vulnerability
Koppenhafer, L., Scott, K., Weaver, T. & Mulder, M., 15 Aug 2023, In: Journal of Services Marketing. 37, 7, p. 911-926 16 p.Research output: Contribution to journal › Article › peer-review
7 Scopus citations -
A “Clear and Conspicuous” Distraction: Coping with Incongruent Audiovisual Content in Direct-to-Consumer Advertisements
King, J., Yencha, C., Koppenhafer, L. & Madrigal, R., Oct 2022, In: Journal of Public Policy and Marketing. 41, 4, p. 353-367 15 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Look, Puppies! A Visual Content Analysis of Required Risk Statements Embedded in Direct-to-Consumer Pharmaceutical Advertising
King, J., Koppenhafer, L. & Madrigal, R., Jan 2021, In: Journal of Public Policy and Marketing. 40, 1, p. 45-61 17 p.Research output: Contribution to journal › Article › peer-review
16 Scopus citations -
Diving in Together or Toes in the Water: The Interplay of Community and Nonprofit Engagement in Poverty Alleviation
Weaver, T., Mulder, M., Koppenhafer, L., Scott, K. & Liu, R. L., Jul 2019, In: Journal of Business Research. 100, p. 431-440 10 p.Research output: Contribution to journal › Article › peer-review
9 Scopus citations -
Cardinals, Hawks, and Blue Jays: Sports, Media and Aviary Lifestyles For Brand Choice
Lee, C., Yu, J. G., Koppenhafer, L. & Sagara, N., 2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. p. 658-659 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
2 Scopus citations