Leslie Koppenhafer - Research output - Boise State University

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Research activity per year

5 Article
2 Presentation
1 Chapter

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2017
Cardinals, Hawks, and Blue Jays: Sports, Media and Aviary Lifestyles For Brand Choice
Lee, C., Yu, J. G., Koppenhafer, L. & Sagara, N., 2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. p. 658-659 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
2 Scopus citations

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