Research output per year
Research output per year
Personal profile
About
Dr. Niusha Jones started at Boise State University in 2019 and is currently an assistant professor with the Department of Marketing. She received her Ph.D. in Marketing from the University of North Texas and an M.S. in Marketing Research from the University of Alabama. Dr. Jones’ academic research focuses on consumer motivations and psychology of brand and product design, with a particular interest in the effects of design elements on shaping consumers feelings, thoughts, and behaviors. Before joining academia, she spent several years working as a marketing researcher, manager and consultant for leading international companies. Dr. Jones is a recipient of the AMSR/Sheth Foundation Award for Conceptual Articles and the Golden Eagle Award for Excellence in Research, Teaching, and Impeccable Service to the Community.
External positions
Marketing Manager, LAR Real Estate Development Company
1 Jan 2011 → 1 Jan 2013
Regional Sales and Marketing Coordinator, Tencate
1 Jan 2007 → 1 Jan 2011
Sales Engineer, Tencate
1 Jan 2006 → 1 Jan 2007
Fingerprint
Dive into the research topics where Niusha Jones is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking
Jones, N. & Hamby, A., 2024, In: Journal of Advertising. 53, 3, p. 463-472 10 p.Research output: Contribution to journal › Article › peer-review
7 Scopus citations -
Measuring gender in consumer research: Validity and consumer welfare
Jones, N., Hamby, A. & Kidwell, B., 1 Apr 2024, In: Journal of Consumer Affairs. 58, 1, p. 54-81 28 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Success Is Not Final; Failure Is Not Fatal: How Failure Versus Success Messaging Leads to Preference for Masculine Brands
Jones, N., Kidwell, B. & Hamby, A., Apr 2024, In: Journal of Marketing Research. 61, 2, p. 330-348 19 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
Take Laughter, Add Tears: The Secret Recipe for the Most-Liked Super Bowl Ads
Jones, N. & Hamby, A., 9 Jan 2024, In: The Conversation.Research output: Contribution to journal › Article › peer-review
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The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion
Hamby, A. & Jones, N., 1 Jan 2022, In: Journal of Advertising.Research output: Contribution to journal › Article › peer-review
Activities
- 3 Membership of network
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Academy of Marketing Science (External organization)
Jones, N. (Member)
2000 → …Activity: Membership › Membership of network
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Association for Consumer Research (External organization)
Jones, N. (Member)
2000 → …Activity: Membership › Membership of network
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American Marketing Association (External organization)
Jones, N. (Member)
2000 → …Activity: Membership › Membership of network
Prizes
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2018 - Winner of the AMSR/Sheth Foundation Competition for Conceptual Articles
Jones, N. (Recipient), 2018
Prize