Niusha Jones

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Niusha Jones

 https://orcid.org/0000-0003-4180-9386
    20182025

    Research activity per year

    Personal profile

    About

    Dr. Niusha Jones started at Boise State University in 2019 and is currently an assistant professor with the Department of Marketing. She received her Ph.D. in Marketing from the University of North Texas and an M.S. in Marketing Research from the University of Alabama. Dr. Jones’ academic research focuses on consumer motivations and psychology of brand and product design, with a particular interest in the effects of design elements on shaping consumers feelings, thoughts, and behaviors. Before joining academia, she spent several years working as a marketing researcher, manager and consultant for leading international companies. Dr. Jones is a recipient of the AMSR/Sheth Foundation Award for Conceptual Articles and the Golden Eagle Award for Excellence in Research, Teaching, and Impeccable Service to the Community.

    External positions

    Marketing Manager, LAR Real Estate Development Company

    1 Jan 2011 → 1 Jan 2013

    Regional Sales and Marketing Coordinator, Tencate

    1 Jan 2007 → 1 Jan 2011

    Sales Engineer, Tencate

    1 Jan 2006 → 1 Jan 2007

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    1. SDG 12 - Responsible Consumption and Production
      SDG 12 Responsible Consumption and Production

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    Collaborations and top research areas from the last five years

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