Research output per year
Research output per year
Personal profile
About
Shikhar Sarin is a Professor of Marketing at the College of Business and Economics at Boise State University. Dr. Sarin holds a bachelor’s and master’s degrees in electrical engineering, and a Ph.D. in marketing from The University of Texas at Austin. He is recognized worldwide as an expert in marketing strategy, high-tech markets, innovation, new product development, sales and customer satisfaction. Dr. Sarin is an Associate Editor of the Journal of Product Innovation Management, and Technological Forecasting and Social Change. He has guest edited special issues of Industrial Marketing Management (2008), and the Journal of Product Innovation Management (2009). Dr. Sarin has consulted and provided executive education programs extensively for several Fortune 500 firms. He has taught courses at the undergraduate, graduate and doctoral levels, and has directed two award winning Ph.D. dissertations.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
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The Potential of Plant-based Alternatives: Market Research of Consumer Attitudes Towards Meat Substitutes
McDowell, P., Sarin, S., Dey, K., Thaxton, H., Clark, J., Hunh, S., Hull, T., Cataldo, R. & Alexander, J., 19 Apr 2024.Research output: Contribution to conference › Presentation
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Exploring the Future of Market Driving: A Dialogue with Marketing Thought Leaders
Schweitzer, F., Malek, S. L. & Sarin, S., 1 Aug 2023, In: Industrial Marketing Management.Research output: Contribution to journal › Article › peer-review
Open Access10 Scopus citations -
Extending the Conversation on Market Driving: An Introduction to the Special Issue
Schweitzer, F., Malek, S. L. & Sarin, S., 1 Nov 2023, In: Industrial Marketing Management.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Talent management in marketing: A framework and agenda for future research
Malek, S. L., Kirilova, G. & Sarin, S., Dec 2023, In: AMS Review. 13, 3-4, p. 327-349 23 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
The Effect of Team Leader Characteristics on Learning, Knowledge Application, and Performance of Cross-Functional New Product Development Teams
Sarin, S. & McDermott, C., 1 Nov 2023, In: Decision Sciences.Research output: Contribution to journal › Article › peer-review