360 Degree View of Metrics for the Consumers, Creators, and Customers in Performance Improvement: Towards the Development of the Field

What would metrics look like if we were to adopt a 360-degree view of the consumers, creators, and customers of performance improvement?

The data that we collect from various metrics across all of our stakeholder categories can be leveraged for all existing and future transactions. Conventional wisdom around customer relationship management is that it provides critical insight and paves way for success into competitive markets (Mithas, Krishnan, & Fornell, 2005). Can we adopt a similar approach to strengthen the brand awareness of our field and its offerings so that it is viewed more competitively? In order to be viewed more competitively can performance improvement programs and practitioners cut through the noise and showcase their integrated research and practice and create sustained and significant impact on organizations and society?