A Letter to the Editor: Relevance Versus Significance in Business Communication Research

Mohan R. Limaye

Research output: Contribution to journalArticlepeer-review

6 Scopus citations

Abstract

<p> <dd> A letter to the editor is presented in response to an article concerning the importance of business communication, written by Dr. Larry Smeltzer, from a 1993 issue. </dd></p>
Original languageAmerican English
JournalMarketing Faculty Publications and Presentations
DOIs
StatePublished - 1 Oct 1993

EGS Disciplines

  • Marketing

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