Abstract
We examine how narrative processing influences the acceptance of beliefs encountered separately from a narrative. We illustrate a cognitive bias: if external facts facilitate understanding of a prior (narrative) message, these then facts are more likely to be perceived as true, even when the facts are learned to be false.
Original language | American English |
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State | Published - 13 Oct 2018 |
Externally published | Yes |
Event | 2018 Conference of the Association for Consumer Research - Dallas, TX Duration: 13 Oct 2018 → … |
Conference
Conference | 2018 Conference of the Association for Consumer Research |
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Period | 13/10/18 → … |
EGS Disciplines
- Communication
- Psychology