Alternative “Facts”: The Effects of Narrative Processing on the Acceptance of Factual Information

Anne Hamby, David Brinberg

Research output: Contribution to conferencePresentation

Abstract

We examine how narrative processing influences the acceptance of beliefs encountered separately from a narrative. We illustrate a cognitive bias: if external facts facilitate understanding of a prior (narrative) message, these then facts are more likely to be perceived as true, even when the facts are learned to be false.
Original languageAmerican English
StatePublished - 13 Oct 2018
Externally publishedYes
Event2018 Conference of the Association for Consumer Research - Dallas, TX
Duration: 13 Oct 2018 → …

Conference

Conference2018 Conference of the Association for Consumer Research
Period13/10/18 → …

EGS Disciplines

  • Communication
  • Psychology

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