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An Image for All: The Rhetoric for Writing Alt-Text: The Rhetoric for Writing Alt-Text

    Research output: Chapter in Book/Report/Conference proceedingChapter

    5 Scopus citations
    7 Downloads (Pure)

    Abstract

    Alternative text is a necessary part of the document design process that often becomes relegated to the work of web developers as part of the coding and tagging of digital documents for accessibility. However, alt-text is a meaning making tool that should be a normalized part of TPC document design practices. This paper uses preliminary interview data with screen reader users to understand the complex rhetorical experience of alt-text use in an effort to offer more effective alt-text investigation and practices in order to develop more inclusive environments that welcome all users.

    Original languageAmerican English
    Title of host publication2022 IEEE International Professional Communication Conference (ProComm)
    PublisherInstitute of Electrical and Electronics Engineers Inc.
    Pages49-52
    Number of pages4
    ISBN (Electronic)9781665495172
    DOIs
    StatePublished - 1 Jan 2022
    Event2022 IEEE International Professional Communication Conference, ProComm 2022 - Limerick, Ireland
    Duration: 17 Jul 202220 Jul 2022

    Publication series

    Name2158-091X

    Conference

    Conference2022 IEEE International Professional Communication Conference, ProComm 2022
    Country/TerritoryIreland
    CityLimerick
    Period17/07/2220/07/22

    Keywords

    • accessibility
    • alt-text
    • assistive technologies
    • digital document design

    EGS Disciplines

    • English Language and Literature

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