Analyzing the Effects of Egoist and Utilitarian Evaluations on Subjects’ Responses to (Un)ethical Salesperson Behavior

Jason B. MacDonald

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

This study explores the possibility that the egoist and utilitarian components of the teleology evaluation, represented in the Hunt and Vitell (1986) model of ethics, differ in their effects on subjects’ judgements and intentions. Using a 2 deontology x 2 egoist x 2 utilitarian randomized between subjects design, the study found that the effects of egoist versus utilitarian consequences on subjects’ ethical judgments and ethical intentions differed in the deontologically unethical condition but not in the deontologically ethical condition.

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
Pages282-287
Number of pages6
DOIs
StatePublished - 2015

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Keywords

  • Behavioral Intention
  • Ethical Intention
  • Ethical Judgment
  • Sales Person
  • Teleological Evaluation

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