As predicted: Fact and improbability in news coverage of astrology

This study examines a recent eruption of news about astrology. For a theoretical lens, it uses contemporary research on how traditional news values might allow what some have labeled "mystical" ideas to maintain public acceptance in spite of scientific evidence against them. A perspective by Neil Postman is provided in contrast, one that suggests the dominant media of our culture will have as much impact as professional practice 1 scientific basis for the dismissal of the belief. The two theories for analyzing this case provide very different insights, however, especially regarding the extent to which journalists (and media) play a role in promoting empiricism and discouraging mysticism.