Branding Basques, Bilbao, and Boise: Marketing as Metaphor for History

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - 31 May 2013
Event	16th Biennial Conference on Historical Analysis & Research in Marketing - Duration: 31 May 2013 → …

Conference	16th Biennial Conference on Historical Analysis & Research in Marketing
Period	31/05/13 → …

EGS Disciplines

@conference{5cf0fd1115954a40aaf98e1080563315,

title = "Branding Basques, Bilbao, and Boise: Marketing as Metaphor for History",

author = "Bieter, \{John P.\} and Ray, \{Nina M.\}",

year = "2013",

month = may,

day = "31",

language = "American English",

note = "16th Biennial Conference on Historical Analysis \& Research in Marketing ; Conference date: 31-05-2013",

}