'Bundling', 'Market Segmentation and Positioning', 'Competitive Advantage', 'Core Competencies', 'First Mover Advantage', and 'Value Proposition'

Shikhar Sarin

'Bundling', 'Market Segmentation and Positioning', 'Competitive Advantage', 'Core Competencies', 'First Mover Advantage', and 'Value Proposition'

Marketing Department

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

With 360 entries from over 500 global experts, the Encyclopedia offers one of the premier business reference sources available worldwide. Entries are arranged alphabetically within each subject volume. Each volume carries an index.

Original language	American English
Title of host publication	Wiley International Encyclopedia of Marketing
State	Published - 2011

EGS Disciplines

Business

Cite this

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title = "'Bundling', 'Market Segmentation and Positioning', 'Competitive Advantage', 'Core Competencies', 'First Mover Advantage', and 'Value Proposition'",

abstract = " With 360 entries from over 500 global experts, the Encyclopedia offers one of the premier business reference sources available worldwide. Entries are arranged alphabetically within each subject volume. Each volume carries an index.",

author = "Shikhar Sarin",

year = "2011",

language = "American English",

booktitle = "Wiley International Encyclopedia of Marketing",

}

TY - CHAP

T1 - 'Bundling', 'Market Segmentation and Positioning', 'Competitive Advantage', 'Core Competencies', 'First Mover Advantage', and 'Value Proposition'

AU - Sarin, Shikhar

PY - 2011

Y1 - 2011

N2 - With 360 entries from over 500 global experts, the Encyclopedia offers one of the premier business reference sources available worldwide. Entries are arranged alphabetically within each subject volume. Each volume carries an index.

AB - With 360 entries from over 500 global experts, the Encyclopedia offers one of the premier business reference sources available worldwide. Entries are arranged alphabetically within each subject volume. Each volume carries an index.

UR - http://boisestate.worldcat.org/oclc/300402131

M3 - Chapter

BT - Wiley International Encyclopedia of Marketing

ER -

'Bundling', 'Market Segmentation and Positioning', 'Competitive Advantage', 'Core Competencies', 'First Mover Advantage', and 'Value Proposition'

Abstract

EGS Disciplines

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