Choice Criteria Model for Selecting Live-Case Marketing Research Class Projects

Gary Mccain; Douglas J. Lincoln

doi:10.1177/027347538200400307

Choice Criteria Model for Selecting Live-Case Marketing Research Class Projects

Gary Mccain
, Douglas J. Lincoln

Marketing Department

Boise State University

Research output: Contribution to journal › Article › peer-review

Abstract

This article provides a two-stage model for selecting clients for live-case marketing research class projects. After research design requirements have been met, the importance and probability of benefit to students, clients, instructors and the institution can be calculated to derive a weighted expected value score for potential projects. Examples are evaluated.

Original language	English
Pages (from-to)	47-53
Number of pages	7
Journal	Journal of Marketing Education
Volume	4
Issue number	3
DOIs	https://doi.org/10.1177/027347538200400307
State	Published - Sep 1982

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title = "Choice Criteria Model for Selecting Live-Case Marketing Research Class Projects",

abstract = "This article provides a two-stage model for selecting clients for live-case marketing research class projects. After research design requirements have been met, the importance and probability of benefit to students, clients, instructors and the institution can be calculated to derive a weighted expected value score for potential projects. Examples are evaluated.",

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year = "1982",

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AU - Lincoln, Douglas J.

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AB - This article provides a two-stage model for selecting clients for live-case marketing research class projects. After research design requirements have been met, the importance and probability of benefit to students, clients, instructors and the institution can be calculated to derive a weighted expected value score for potential projects. Examples are evaluated.

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M3 - Article

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JO - Journal of Marketing Education

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Choice Criteria Model for Selecting Live-Case Marketing Research Class Projects

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