Choice Criteria Model for Selecting Live-case Marketing Research Class Projects

Research output: Contribution to journal › Article

Original language	American English
Pages (from-to)	0
Number of pages	0
Journal	Journal of Marketing Education
Volume	4
Issue number	2
DOIs	https://doi.org/10.1177/027347538200400207
State	Published - 1982
Externally published	Yes

Access to Document

@article{13a8321a14ec415c9986a9014e59bc84,

title = "Choice Criteria Model for Selecting Live-case Marketing Research Class Projects",

author = "Gary McCain and Lincoln, \{Douglas J.\}",

year = "1982",

doi = "10.1177/027347538200400207",

language = "American English",

volume = "4",

pages = "0",

journal = "Journal of Marketing Education",

issn = "1552-6550",

number = "2",

}