| Original language | English |
|---|---|
| Title of host publication | Macro-Social Marketing Insights |
| Subtitle of host publication | Systems Thinking for Wicked Problems |
| Publisher | Taylor and Francis |
| Pages | 149-168 |
| Number of pages | 20 |
| ISBN (Electronic) | 9780429452307 |
| ISBN (Print) | 9781138322080 |
| State | Published - 15 Jul 2019 |
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