| Original language | English |
|---|---|
| Pages (from-to) | 1-8 |
| Number of pages | 8 |
| Journal | Journal of the Association for Consumer Research |
| Volume | 9 |
| Issue number | 1 |
| DOIs | |
| State | Published - Jan 2024 |
Connecting the Plot Points: How Consumers Use and Respond to Narratives
Anne Hamby, Jennifer Edson Escalas
Research output: Contribution to journal › Article › peer-review
1
Scopus
citations