@inbook{62a16769d2334d8db7ba144eab887ddb,
title = "Contrasting Customer Preceived Store Image with Management{\textquoteright}s Self Perception: A Diagnostic Approach",
abstract = "Recent work indicates the desirability of studying managers{\textquoteright} store image as well as their customers{\textquoteright} store image. There has also been interest in using multiattribute models instead of the semantic differential approach to measuring store image. This paper reports on the usefulness of the multiattribute approach in assessing possible differences between the customer perceived store image and management{\textquoteright}s self perceived store image.",
keywords = "Gift Shop, Semantic Differential, Store Attribute, Store Image, Store Layout",
author = "Samli, \{A. Coskun\} and Lincoln, \{Douglas J.\}",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-16976-7\_14",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
pages = "53--58",
booktitle = "Developments in Marketing Science",
}