@inbook{e1bbfd4f34f84917ad692c957b844db8,
title = "Corporate Ventriloquism",
abstract = "“Corporate Ventriloquism” examines coal industry front groups and the “Faces of Coal” campaign. Using theories of voice and appropriation, this chapter argues that much of the coal industry{\textquoteright}s advocacy operates through a rhetorical process of “corporate ventriloquism,” in which the coal industry appropriates elements of neoliberalism and neoconservatism, adapts them to the cultural circumstances specific to coal, and “throws” its voice through “front groups” to create the impression of broad support for coal. Corporate ventriloquism masks the industry{\textquoteright}s influence over the spaces and conditions for “voice.” The coal industry constructs a corporate voice that is positioned as a voice of citizenship, blurring and flattening the distinction between corporation and citizen in ways that are advantageous to the industry.",
keywords = "Coal Industry, Front Group, Grassroots Organization, Market Rationality, National Audience",
author = "Jen Schneider and Steve Schwarze and Bsumek, {Peter K.} and Jennifer Peeples",
note = "Publisher Copyright: {\textcopyright} 2016, The Author(s).",
year = "2016",
doi = "10.1057/978-1-137-53315-9_3",
language = "English",
series = "Palgrave Studies in Media and Environmental Communication",
pages = "51--76",
booktitle = "Palgrave Studies in Media and Environmental Communication",
}