Data Management Plan for Emotion Sequence Effects in Persuasive Narratives to Reduce Consumer Risk

Elisabeth Shook, Anne Hamby

Research output: Other contribution

Abstract

Data Management Plan for 2020 NSF Social Behavioral and Economic Sciences Directorate Early Career Development Program (CAREER) Program Proposal
Original languageAmerican English
DOIs
StatePublished - 1 Jan 2020

Keywords

  • emotional engagement
  • marketing
  • persuasive narratives
  • storytelling

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