Evaluation of Product Modularity, Commonality, and Platform: Their Effects on Innovation

Shawnee K. Vickery, Roger Calantone, Matthew Castel

Research output: Contribution to conferencePresentation

Abstract

Analysis of the interrelationships between product modularity, product commonality, and product platform to evaluate construct discriminant validity. This is then followed by an assessment of their direct and indirect effects upon two categories of innovation: radical and incremental.
Original languageAmerican English
StatePublished - 16 Nov 2013
EventDecision Sciences Institute Annual Meeting - Baltimore, MD
Duration: 16 Nov 2013 → …

Conference

ConferenceDecision Sciences Institute Annual Meeting
Period16/11/13 → …

EGS Disciplines

  • Operations and Supply Chain Management

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