Evidence-Based Survey Design: Would You Present "Strongly Agree" on the Left or Right Side of the Likert Scale?

Seung Youn Chyung

Evidence-Based Survey Design: Would You Present "Strongly Agree" on the Left or Right Side of the Likert Scale?

Seung Youn Chyung

Organizational Performance and Workplace Learning

Research output: Other contribution

Abstract

Designing closed-ended survey items with response scales is not as simple as it sounds. There are many factors to consider (decisions to make). For example, when presenting a fully-labeled Likert-type scale horizontally, you have to decide whether to put the most positive response option, Strongly Agree , on the left or right side of the response scale.

Original language	American English
Type	blog post
Media of output	online
State	Published - 17 Jun 2020

Keywords

Survey design

EGS Disciplines

Arts and Humanities
Business
Education

Cite this

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title = "Evidence-Based Survey Design: Would You Present {"}Strongly Agree{"} on the Left or Right Side of the Likert Scale?",

abstract = " Designing closed-ended survey items with response scales is not as simple as it sounds. There are many factors to consider (decisions to make). For example, when presenting a fully-labeled Likert-type scale horizontally, you have to decide whether to put the most positive response option, Strongly Agree , on the left or right side of the response scale. ",

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N2 - Designing closed-ended survey items with response scales is not as simple as it sounds. There are many factors to consider (decisions to make). For example, when presenting a fully-labeled Likert-type scale horizontally, you have to decide whether to put the most positive response option, Strongly Agree , on the left or right side of the response scale.

AB - Designing closed-ended survey items with response scales is not as simple as it sounds. There are many factors to consider (decisions to make). For example, when presenting a fully-labeled Likert-type scale horizontally, you have to decide whether to put the most positive response option, Strongly Agree , on the left or right side of the response scale.

KW - Survey design

UR - https://www.linkedin.com/pulse/evidence-based-survey-design-would-you-present-strongly-chyung/

M3 - Other contribution

ER -

Evidence-Based Survey Design: Would You Present "Strongly Agree" on the Left or Right Side of the Likert Scale?

Abstract

Keywords

EGS Disciplines

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Cite this