Evidence‐Based Survey Design: The Use of Negatively Worded Items in Surveys

Seung Youn (Yonnie) Chyung; Julie R. Barkin; Jennifer A. Shamsy

doi:10.1002/pfi.21749

Evidence‐Based Survey Design: The Use of Negatively Worded Items in Surveys

Seung Youn (Yonnie) Chyung
, Julie R. Barkin
, Jennifer A. Shamsy

Organizational Performance and Workplace Learning

Research output: Contribution to journal › Article › peer-review

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Abstract

A close examination of the literature on including positively and negatively worded items in structured survey questionnaires revealed that contrary to the traditional wisdom, it is better not to use a mix of positively and negatively worded items as doing so can create threats to validity and reliability of the survey instrument. If mixing, it is recommended to use strategies derived from research to improve the quality of data and the instrument validity and reliability.

Original language	American English
Pages (from-to)	16-25
Number of pages	10
Journal	Performance Improvement
Volume	57
Issue number	3
DOIs	https://doi.org/10.1002/pfi.21749
State	Published - Mar 2018

EGS Disciplines

Instructional Media Design

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title = "Evidence‐Based Survey Design: The Use of Negatively Worded Items in Surveys",

abstract = " A close examination of the literature on including positively and negatively worded items in structured survey questionnaires revealed that contrary to the traditional wisdom, it is better not to use a mix of positively and negatively worded items as doing so can create threats to validity and reliability of the survey instrument. If mixing, it is recommended to use strategies derived from research to improve the quality of data and the instrument validity and reliability.",

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AB - A close examination of the literature on including positively and negatively worded items in structured survey questionnaires revealed that contrary to the traditional wisdom, it is better not to use a mix of positively and negatively worded items as doing so can create threats to validity and reliability of the survey instrument. If mixing, it is recommended to use strategies derived from research to improve the quality of data and the instrument validity and reliability.

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Evidence‐Based Survey Design: The Use of Negatively Worded Items in Surveys

Abstract

EGS Disciplines

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