Evidence‐Based Survey Design: The Use of Negatively Worded Items in Surveys

Seung Youn (Yonnie) Chyung, Julie R. Barkin, Jennifer A. Shamsy

Research output: Contribution to journalArticlepeer-review

26 Downloads (Pure)

Abstract

A close examination of the literature on including positively and negatively worded items in structured survey questionnaires revealed that contrary to the traditional wisdom, it is better not to use a mix of positively and negatively worded items as doing so can create threats to validity and reliability of the survey instrument. If mixing, it is recommended to use strategies derived from research to improve the quality of data and the instrument validity and reliability.

Original languageAmerican English
JournalPerformance Improvement
DOIs
StatePublished - 1 Mar 2018

EGS Disciplines

  • Instructional Media Design

Cite this