Expansion, When Done Right, a Driver of Performance; Otherwise a Deterrent!

Expansion plans within an organization, irrespective of the geography, size, and type, typically herald growth for that business entity and value creation for its stakeholder or shareholder. In expansion parlance, you may have heard about growth strategies that often get bandied about such as organic growth or core growth and non-organic growth or external growth. The primary difference between the two growth strategies is that organic growth involves new product development, launching of existing products into new markets, and so on; whereas, non-organic growth involves the acquisition of businesses or strategic assets.