From Market-Driven to Market-Driving: A New Paradigm for the Marketing of High-Tech Products and Innovations

Stacey B. Hills, Shikhar Sarin

Research output: Contribution to journalArticlepeer-review

Original languageAmerican English
JournalJournal of Marketing Theory and Practice
Volume11
Issue number3
StatePublished - 2003

EGS Disciplines

  • Business

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