Abstract
Product and service marketers traditionally use secondary and syndicated research to guide creation and placement of advertising and promotion. Social marketers are lead to wonder to what extent the same sources of information are relevant and available to them. In this article, the relevance of secondary and syndicated research to social marketing is discussed.
Original language | English |
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Pages (from-to) | 24-29 |
Number of pages | 6 |
Journal | Social Marketin Quarterly |
Volume | 2 |
Issue number | 3 |
DOIs | |
State | Published - Oct 1995 |