From scattershot to strategy: Targeted social marketing efforts through the use of secondary and syndicated research

Trina Sego

Research output: Contribution to journalArticlepeer-review

Abstract

Product and service marketers traditionally use secondary and syndicated research to guide creation and placement of advertising and promotion. Social marketers are lead to wonder to what extent the same sources of information are relevant and available to them. In this article, the relevance of secondary and syndicated research to social marketing is discussed.

Original languageEnglish
Pages (from-to)24-29
Number of pages6
JournalSocial Marketin Quarterly
Volume2
Issue number3
DOIs
StatePublished - Oct 1995

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