Introduction

Stephanie A. Martin

Introduction

Southern Methodist University

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

On March 11, 2014, the comedy website Funny or Die posted an interview between then-president Barack Obama and Zach Galifinakis for its Web series Between Two Ferns . The appearance was among many Obama made in an effort to encourage young Americans to sign up for health insurance as part of the Affordable Care Act—his signature healthcare legislation. But it was also something more, wrote Lauren Duca of the Huffington Post . The appearance was part of a larger project that Obama and his team had been working on since he first announced his candidacy in 2007, a goal best summarized as the ambition to make the president and his administration "go viral."(1)

Original language	American English
Title of host publication	Columns to Characters: The Presidency and the Press Enter the Digital Age
State	Published - 2017
Externally published	Yes

EGS Disciplines

Communication
American Politics

Cite this

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title = "Introduction",

abstract = " On March 11, 2014, the comedy website Funny or Die posted an interview between then-president Barack Obama and Zach Galifinakis for its Web series Between Two Ferns . The appearance was among many Obama made in an effort to encourage young Americans to sign up for health insurance as part of the Affordable Care Act—his signature healthcare legislation. But it was also something more, wrote Lauren Duca of the Huffington Post . The appearance was part of a larger project that Obama and his team had been working on since he first announced his candidacy in 2007, a goal best summarized as the ambition to make the president and his administration {"}go viral.{"}(1)",

author = "Martin, {Stephanie A.}",

note = "Martin, Stephanie A. (2017). {"}Introduction{"}. In S.A. Martin (Ed.), Columns to Characters: The Presidency and the Press Enter the Digital Age (pp. xix-xxxv). Texas A&M University Press.",

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Y1 - 2017

N2 - On March 11, 2014, the comedy website Funny or Die posted an interview between then-president Barack Obama and Zach Galifinakis for its Web series Between Two Ferns . The appearance was among many Obama made in an effort to encourage young Americans to sign up for health insurance as part of the Affordable Care Act—his signature healthcare legislation. But it was also something more, wrote Lauren Duca of the Huffington Post . The appearance was part of a larger project that Obama and his team had been working on since he first announced his candidacy in 2007, a goal best summarized as the ambition to make the president and his administration "go viral."(1)

AB - On March 11, 2014, the comedy website Funny or Die posted an interview between then-president Barack Obama and Zach Galifinakis for its Web series Between Two Ferns . The appearance was among many Obama made in an effort to encourage young Americans to sign up for health insurance as part of the Affordable Care Act—his signature healthcare legislation. But it was also something more, wrote Lauren Duca of the Huffington Post . The appearance was part of a larger project that Obama and his team had been working on since he first announced his candidacy in 2007, a goal best summarized as the ambition to make the president and his administration "go viral."(1)

M3 - Chapter

BT - Columns to Characters: The Presidency and the Press Enter the Digital Age

ER -

Introduction

Abstract

EGS Disciplines

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