Is That an Opportunity? A Multilevel Investigation of the Opportunity-Individual Nexus and Opportunity Beliefs

Research output: Types of ThesisDoctoral thesis

Abstract

How do opportunity characteristics and individuals’ cognitive processing styles influence opportunity beliefs as actors pursue entrepreneurial opportunities? I theorize that both aspects of the opportunity-individual nexus influence opportunity identification through their influence on the formation of opportunity beliefs about fit and feasibility. Using analogical problem solving as a theoretical lens, I develop and test hypotheses related to: independent-direct effects of opportunity differences in superficial, structural, and procedural similarities between technologies and markets on opportunity beliefs; interaction effects of opportunity differences on opportunity beliefs; and moderating effects of individual differences, such as global versus local processing styles, on the relationship between opportunity differences and opportunity beliefs.
Original languageAmerican English
QualificationDoctor of Philosophy
Supervisors/Advisors
  • Ahuja, Maju K., Advisor, External person
StatePublished - 2014
Externally publishedYes

EGS Disciplines

  • Business Administration, Management, and Operations
  • Entrepreneurial and Small Business Operations

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