TY - JOUR
T1 - Is That an Opportunity?
T2 - Global versus Local Processing of Technological and Socioeconomic Constraints
AU - Mattingly, Eric Shaunn
AU - Ajuja, Manju K.
AU - Manikas, Andrew S.
AU - Kushev, Trayan N.
N1 - Publisher Copyright:
© 2020 International Council for Small Business.
PY - 2023/3
Y1 - 2023/3
N2 - Opportunity beliefs lead entrepreneurs to explore or walk away from opportunities. The dominant process for explaining opportunity beliefs is structural alignment theory’s analogical problem solving of information. Information can be conceptualized according to its structure with some information presented as separate pieces of information (local) and others as aggregated information (global). We conducted an experiment with 116 upper-level managers and engineers, and found that structural and procedural similarities between technologies and socioeconomic conditions of markets drive opportunity beliefs. We found that the constraining effects of technological and socioeconomic differences on opportunity beliefs are contingent on individuals’ global versus local processing.
AB - Opportunity beliefs lead entrepreneurs to explore or walk away from opportunities. The dominant process for explaining opportunity beliefs is structural alignment theory’s analogical problem solving of information. Information can be conceptualized according to its structure with some information presented as separate pieces of information (local) and others as aggregated information (global). We conducted an experiment with 116 upper-level managers and engineers, and found that structural and procedural similarities between technologies and socioeconomic conditions of markets drive opportunity beliefs. We found that the constraining effects of technological and socioeconomic differences on opportunity beliefs are contingent on individuals’ global versus local processing.
KW - RBI-Relevant
KW - cognition
KW - opportunity recognition
UR - http://www.scopus.com/inward/record.url?scp=85089473507&partnerID=8YFLogxK
UR - https://scholarworks.boisestate.edu/manage_facpubs/108
U2 - 10.1080/00472778.2020.1750296
DO - 10.1080/00472778.2020.1750296
M3 - Article
SN - 0047-2778
VL - 61
SP - 187
EP - 225
JO - Journal of Small Business Management
JF - Journal of Small Business Management
IS - 2
ER -