TY - JOUR
T1 - Islamophobia, Patriarchy, or Corporate Hegemony?
T2 - News Coverage of Nike’s Pro Sport Hijab
AU - Moore, Rick Clifton
N1 - Publisher Copyright:
© 2019, © 2019 Taylor & Francis Group, LLC.
PY - 2018/7
Y1 - 2018/7
N2 - In 2017 Nike, Inc. announced the launch of a new product, a pro hijab. Journalistic coverage of this event allows for analysis of how news reporters balance their view of religion with predispositions to cover other important elements, such as women in sport, and the growth of corporate power. Through a critical discourse analysis, the researcher discovered reporters did not manifest strong Islamophobia or patriarchy in their coverage and that they rarely questioned Nike’s corporate power.
AB - In 2017 Nike, Inc. announced the launch of a new product, a pro hijab. Journalistic coverage of this event allows for analysis of how news reporters balance their view of religion with predispositions to cover other important elements, such as women in sport, and the growth of corporate power. Through a critical discourse analysis, the researcher discovered reporters did not manifest strong Islamophobia or patriarchy in their coverage and that they rarely questioned Nike’s corporate power.
UR - http://www.scopus.com/inward/record.url?scp=85067175261&partnerID=8YFLogxK
UR - https://scholarworks.boisestate.edu/communication_facpubs/110
U2 - 10.1080/15348423.2019.1595840
DO - 10.1080/15348423.2019.1595840
M3 - Article
SN - 1534-8423
VL - 17
SP - 106
EP - 116
JO - Journal of Media and Religion
JF - Journal of Media and Religion
IS - 3-4
ER -