TY - JOUR
T1 - Minding the gap between generation and implementation
T2 - Effects of idea source, goals, and climate on selecting and refining creative ideas
AU - Watts, Logan L.
AU - Steele, Logan M.
AU - Medeiros, Kelsey E.
AU - Mumford, Michael D.
N1 - Publisher Copyright:
© 2018 American Psychological Association.
PY - 2019/2/1
Y1 - 2019/2/1
N2 - Although the majority of creative ideas are passed on or fail during implementation, little research has examined the creative processes that unfold between idea generation and implementation. This study investigated how the source of ideas, as well as the goals and climate operating in the task environment, influence idea selection, refinement, and overall creativity. Undergraduates completed a complex marketing task that involved generating an initial list of ideas (or reviewing a list of peer ideas), critiquing these ideas, and then developing a final advertising campaign. Participants who reviewed an initial list of peer ideas generated more new concepts for their final campaigns. However, participants who generated their own initial idea lists were more likely to conceptually combine and elaborate on the ideas in their final campaigns. The most creative campaigns were produced by participants who generated their own initial idea lists while focused on originality goals in a collaborative climate. Implications for designing creative work environments are discussed.
AB - Although the majority of creative ideas are passed on or fail during implementation, little research has examined the creative processes that unfold between idea generation and implementation. This study investigated how the source of ideas, as well as the goals and climate operating in the task environment, influence idea selection, refinement, and overall creativity. Undergraduates completed a complex marketing task that involved generating an initial list of ideas (or reviewing a list of peer ideas), critiquing these ideas, and then developing a final advertising campaign. Participants who reviewed an initial list of peer ideas generated more new concepts for their final campaigns. However, participants who generated their own initial idea lists were more likely to conceptually combine and elaborate on the ideas in their final campaigns. The most creative campaigns were produced by participants who generated their own initial idea lists while focused on originality goals in a collaborative climate. Implications for designing creative work environments are discussed.
KW - Creativity
KW - Idea evaluation
KW - Idea refinement
KW - Idea selection
KW - Idea source
UR - http://www.scopus.com/inward/record.url?scp=85035222773&partnerID=8YFLogxK
U2 - 10.1037/aca0000157
DO - 10.1037/aca0000157
M3 - Article
AN - SCOPUS:85035222773
SN - 1931-3896
VL - 13
SP - 2
EP - 14
JO - Psychology of Aesthetics, Creativity, and the Arts
JF - Psychology of Aesthetics, Creativity, and the Arts
IS - 1
ER -