TY - JOUR
T1 - Moderating Effects of Gender and Life Cycle in the Relationship between Desired Self-Image and Sport Participation Behavior
T2 - A Multi-Group Analysis
AU - Wang, Jerred Junqi
AU - Zhang, Shuqi
AU - Zhang, James J.
N1 - Publisher Copyright:
© 2018, © 2018 Taylor & Francis.
PY - 2019/10/2
Y1 - 2019/10/2
N2 - This study examined the moderating effects of gender and life cycle characteristics in the relationship between desired self-image and sport participation behavior. Multigroup comparisons revealed that the moderating effects of gender and life cycle were most salient in groups with the interaction effect. Specifically, the group difference between young-male and non-young-male adults was significant, marginally significant, or noticeable in the relationships between lifestyle pursuance and personal involvement, between social self-presentation and personal involvement, between social self-presentation and money expenditure, and between personal involvement and money expenditure. Although some of the parameter comparisons between female and male groups and between young and mature groups were not statistically significant, they were quantitatively noticeable and practically meaningful. Findings of this study also shed a light on the importance of demographic characteristics in defining the boundary conditions of theoretical frameworks, especially in the context of sport consumption, which oftentimes involves a quite diverse consumer population.
AB - This study examined the moderating effects of gender and life cycle characteristics in the relationship between desired self-image and sport participation behavior. Multigroup comparisons revealed that the moderating effects of gender and life cycle were most salient in groups with the interaction effect. Specifically, the group difference between young-male and non-young-male adults was significant, marginally significant, or noticeable in the relationships between lifestyle pursuance and personal involvement, between social self-presentation and personal involvement, between social self-presentation and money expenditure, and between personal involvement and money expenditure. Although some of the parameter comparisons between female and male groups and between young and mature groups were not statistically significant, they were quantitatively noticeable and practically meaningful. Findings of this study also shed a light on the importance of demographic characteristics in defining the boundary conditions of theoretical frameworks, especially in the context of sport consumption, which oftentimes involves a quite diverse consumer population.
KW - Desired self-image
KW - gender
KW - life cycle
KW - moderating effect
KW - sport participation
UR - http://www.scopus.com/inward/record.url?scp=85055568408&partnerID=8YFLogxK
U2 - 10.1080/1091367X.2018.1528977
DO - 10.1080/1091367X.2018.1528977
M3 - Article
AN - SCOPUS:85055568408
SN - 1091-367X
VL - 23
SP - 337
EP - 350
JO - Measurement in Physical Education and Exercise Science
JF - Measurement in Physical Education and Exercise Science
IS - 4
ER -