Moore's Crossing the Chasm Model

Shikhar Sarin; Geoffrey Moore

Moore's Crossing the Chasm Model

Shikhar Sarin
, Geoffrey Moore

Marketing Department

Research output: Contribution to conference › Presentation

Abstract

The discussion centered around the origins and roots of Moore’s Crossing the Chasm model, its relevance to emerging economies like India and business markets, and future evolutions and iterations of the model.

Original language	American English
State	Published - 2021
Event	Indian School of Business - Duration: 1 Jan 2021 → …

Conference

Conference	Indian School of Business
Period	1/01/21 → …

EGS Disciplines

Marketing

Cite this

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title = "Moore's Crossing the Chasm Model",

abstract = " The discussion centered around the origins and roots of Moore{\textquoteright}s Crossing the Chasm model, its relevance to emerging economies like India and business markets, and future evolutions and iterations of the model.",

author = "Shikhar Sarin and Geoffrey Moore",

year = "2021",

language = "American English",

note = "Indian School of Business ; Conference date: 01-01-2021",

}

TY - CONF

T1 - Moore's Crossing the Chasm Model

AU - Sarin, Shikhar

AU - Moore, Geoffrey

PY - 2021

Y1 - 2021

N2 - The discussion centered around the origins and roots of Moore’s Crossing the Chasm model, its relevance to emerging economies like India and business markets, and future evolutions and iterations of the model.

AB - The discussion centered around the origins and roots of Moore’s Crossing the Chasm model, its relevance to emerging economies like India and business markets, and future evolutions and iterations of the model.

M3 - Presentation

T2 - Indian School of Business

Y2 - 1 January 2021

ER -

Moore's Crossing the Chasm Model

Abstract

Conference

EGS Disciplines

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Cite this