Power Users’ Branded VR Experiences on Immersiveness and Sharing Behavior: Moderating Effect of Prior Company Schema

Yoon-Joo Lee, Mina Park, David Silva, Jinho Joo, Pritha Agarwal

Research output: Contribution to conferencePresentation

Original languageAmerican English
StatePublished - 10 Aug 2019
Externally publishedYes
Event102nd Annual Conference of the Association for Education in Journalism and Mass Communication - Toronto, Canada
Duration: 10 Aug 2019 → …

Conference

Conference102nd Annual Conference of the Association for Education in Journalism and Mass Communication
Period10/08/19 → …

EGS Disciplines

  • Communication

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