Power Users’ Branded VR Experiences on Immersiveness and Sharing Behavior: Moderating Effect of Prior Company Schema

Yoon-Joo Lee, Mina Park, David Silva, Jinho Joo, Pritha Agarwal

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - 10 Aug 2019
Externally published	Yes
Event	102nd Annual Conference of the Association for Education in Journalism and Mass Communication - Toronto, Canada Duration: 10 Aug 2019 → …

Conference	102nd Annual Conference of the Association for Education in Journalism and Mass Communication
Period	10/08/19 → …

EGS Disciplines

@conference{c3d6312bb4764f3eb85181f14b4da7b6,

title = "Power Users{\textquoteright} Branded VR Experiences on Immersiveness and Sharing Behavior: Moderating Effect of Prior Company Schema",

author = "Yoon-Joo Lee and Mina Park and David Silva and Jinho Joo and Pritha Agarwal",

year = "2019",

month = aug,

day = "10",

language = "American English",

note = "102nd Annual Conference of the Association for Education in Journalism and Mass Communication ; Conference date: 10-08-2019",

}

TY - CONF

T1 - Power Users’ Branded VR Experiences on Immersiveness and Sharing Behavior: Moderating Effect of Prior Company Schema

AU - Lee, Yoon-Joo

AU - Park, Mina

AU - Silva, David

AU - Joo, Jinho

AU - Agarwal, Pritha

PY - 2019/8/10

Y1 - 2019/8/10

M3 - Presentation

T2 - 102nd Annual Conference of the Association for Education in Journalism and Mass Communication

Y2 - 10 August 2019

ER -