Practice Adoption and Management Goals of Lodi Winegrape Growers

One priority of the Lodi Winegrape Commission (LWC), created in 1991 to serve the common interests of Lodi area winegrape growers, is to encourage the adoption of sustainability practices, or those practices that balance economic, environmental, and social costs and benefits, via research-based outreach and education. In this research brief we report results from a mail survey of winegrape growers in Lodi, CA that indicates whether or not growers are actually adopting sustainability practices, what impact the LWC has had on the adoption of these practices, and whether or not grower priorities reflect sustainability objectives in the first place. This research has important implications for other winegrape growing regions and programs as well as other agricultural commodities.