Abstract
The use of de-escalation strategy to manage declining/dysfunctional marketing relation ship is proposed. Any process that limits the growth of a relationship is a de-escalating strategy. The simple stagnation of interactions at the current level of activity is remedied. The de-escalation strategy varied with the type of partnership. The customer relationship is also studied.
| Original language | English |
|---|---|
| Pages | 445 |
| Number of pages | 1 |
| State | Published - 2000 |
| Event | 2000 IEEE International Engineering Management Conference - Albuquerque, NM, USA Duration: 13 Aug 2000 → 15 Aug 2000 |
Conference
| Conference | 2000 IEEE International Engineering Management Conference |
|---|---|
| City | Albuquerque, NM, USA |
| Period | 13/08/00 → 15/08/00 |