Privacy Calculus: An Interaction of Technical and Social Factors on IoT Adoption

Katia Guerra, Vess L Johnson

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Abstract

The purpose of this study is to use privacy calculus theory to consider the influence of technological and social factors on the trade-off between perceived privacy risks and perceived benefits in the context of IoT adoption. We develop a research model that considers protocol interoperability, scalability, and sensor dynamic capability as technological factors, and self-industry and government privacy regulation, as social factors. Our research will shed light on the role of both technological and social factors on privacy calculus in relation to IoT devices.

Original languageAmerican English
JournalAMCIS 2021 Proceedings
StatePublished - 9 Aug 2021
Externally publishedYes

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