| Original language | English |
|---|---|
| Title of host publication | The Advertising Age Encyclopedia of Advertising |
| Publisher | Taylor and Francis |
| Pages | 1313-1317 |
| Number of pages | 5 |
| ISBN (Electronic) | 9781135949068 |
| ISBN (Print) | 9781135949204 |
| State | Published - 2015 |
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