TY - GEN
T1 - Searching for Engagement
T2 - 21st ACM Interaction Design and Children Conference, IDC 2022
AU - Bettencourt, Benjamin
AU - Ahmed, Arif
AU - Way, Nic
AU - Kennington, Casey
AU - Wright, Katherine Landau
AU - Fails, Jerry Alan
N1 - Publisher Copyright:
© 2022 Owner/Author.
PY - 2022/6/27
Y1 - 2022/6/27
N2 - In this paper, we explore how children engage with search engine result pages (SERP) generated by a popular search API in response to their online inquiries. We do so to further understand children navigation behaviour. To accomplish this goal, we examine search logs produced as a result of children (ages 6 to 12), using metrics commonly used to operationalize engagement, including: position of clicks, time spent hovering, and the sequence of navigation on a SERP. We also investigate the potential connection between the text complexity of SERP snippets and engagement. Our findings verify that children engage more frequently with SERP results in higher ranking positions, but that engagement does not decrease linearly as children navigate to lower ranking positions. They also reveal that children generally spend more time hovering on snippets with more complex readability levels (i.e., harder to read) than snippets on the lower end of the readability spectrum.
AB - In this paper, we explore how children engage with search engine result pages (SERP) generated by a popular search API in response to their online inquiries. We do so to further understand children navigation behaviour. To accomplish this goal, we examine search logs produced as a result of children (ages 6 to 12), using metrics commonly used to operationalize engagement, including: position of clicks, time spent hovering, and the sequence of navigation on a SERP. We also investigate the potential connection between the text complexity of SERP snippets and engagement. Our findings verify that children engage more frequently with SERP results in higher ranking positions, but that engagement does not decrease linearly as children navigate to lower ranking positions. They also reveal that children generally spend more time hovering on snippets with more complex readability levels (i.e., harder to read) than snippets on the lower end of the readability spectrum.
KW - Children
KW - Engagement
KW - Search Engine Result Pages
KW - Web Search
UR - http://www.scopus.com/inward/record.url?scp=85134148638&partnerID=8YFLogxK
U2 - 10.1145/3501712.3535316
DO - 10.1145/3501712.3535316
M3 - Conference contribution
AN - SCOPUS:85134148638
T3 - Proceedings of Interaction Design and Children, IDC 2022
SP - 479
EP - 484
BT - Proceedings of Interaction Design and Children, IDC 2022
Y2 - 27 June 2022 through 30 June 2022
ER -