TY - JOUR
T1 - Smallpox denaturalized, demonized, and eradicable
AU - Reinhardt, Bob H.
N1 - © The Author 2015. Published by Oxford University Press on behalf of the American Society for Environmental History and the Forest History Society. All rights reserved.
PY - 2015/10/1
Y1 - 2015/10/1
N2 - Several campaigns, images and publications helped in eradicating smallpox in Nigeria. The first image comes from the January 1968 installment of Your Health, a magazine published by the Nigerian Federal Ministry of Health and included a three-page set of images called 'A Modern Vaccine in the Making' that illustrates the production of freeze-dried smallpox vaccine. Some posters sought to reach and persuade a broad audience by using striking imagery in the fight against smallpox. In one such poster, used in Yoruba-speaking parts of western Africa, the text urges viewers to join the war on smallpox while the images oversimplify the use of sophisticated technology and further denaturalize the vaccination process. Instructing everyone to 'go and get vaccinated immediately,' the poster depicts a physician delivering smallpox vaccine with a Ped-O-Jet, a vaccination gun first developed by the US Army. Another poster from the campaign transforms the cooperative use of denaturalized vaccine into a violent war against the demon of smallpox. In this poster, smallpox has not just been denaturalized, but demonized, turned into an otherworldly monster that must be destroyed. The artist has chosen elements of the actual experience of smallpox and transformed the disease into a spectral threat.
AB - Several campaigns, images and publications helped in eradicating smallpox in Nigeria. The first image comes from the January 1968 installment of Your Health, a magazine published by the Nigerian Federal Ministry of Health and included a three-page set of images called 'A Modern Vaccine in the Making' that illustrates the production of freeze-dried smallpox vaccine. Some posters sought to reach and persuade a broad audience by using striking imagery in the fight against smallpox. In one such poster, used in Yoruba-speaking parts of western Africa, the text urges viewers to join the war on smallpox while the images oversimplify the use of sophisticated technology and further denaturalize the vaccination process. Instructing everyone to 'go and get vaccinated immediately,' the poster depicts a physician delivering smallpox vaccine with a Ped-O-Jet, a vaccination gun first developed by the US Army. Another poster from the campaign transforms the cooperative use of denaturalized vaccine into a violent war against the demon of smallpox. In this poster, smallpox has not just been denaturalized, but demonized, turned into an otherworldly monster that must be destroyed. The artist has chosen elements of the actual experience of smallpox and transformed the disease into a spectral threat.
UR - http://www.scopus.com/inward/record.url?scp=84984674338&partnerID=8YFLogxK
UR - https://doi.org/10.1093/envhis/emv104
U2 - 10.1093/envhis/emv104
DO - 10.1093/envhis/emv104
M3 - Review article
AN - SCOPUS:84984674338
SN - 1084-5453
VL - 20
SP - 700
EP - 709
JO - Environmental History
JF - Environmental History
IS - 4
ER -