Spirituality that Sells: Religious Imagery in Magazine Advertising

Research output: Contribution to journalArticlepeer-review

Abstract

This study examines the use of religious imagery in contemporary advertising. An empirical study is reported here, examining religious imagery in advertisements appearing in three national magazines. This article addresses the contexts in which such imagery appears, the specific uses to which it is put, and differences between the representations of Western and Eastern religious traditions.

Original languageAmerican English
JournalCommunication Faculty Publications and Presentations
StatePublished - 1 Jan 2005

EGS Disciplines

  • Communication

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