| Original language | American English |
|---|---|
| Journal | Journal of Marketing Theory and Practice |
| Volume | 11 |
| Issue number | 3 |
| State | Published - 2003 |
EGS Disciplines
- Business
Strategic Use of Bundling for Marketing New High-Tech Products: Strategies for Reducing Consumers' Risk Perception
- Shikhar Sarin
- , Trina Sego
- , Nataporn Chanvarasuth
Research output: Contribution to journal › Article › peer-review
17
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