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Dive into the research topics of 'Success Is Not Final; Failure Is Not Fatal: How Failure Versus Success Messaging Leads to Preference for Masculine Brands'. Together they form a unique fingerprint.- Sort by
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Success Is Not Final; Failure Is Not Fatal: How Failure Versus Success Messaging Leads to Preference for Masculine Brands
Niusha Jones, Blair Kidwell, Anne Hamby
Research output: Contribution to journal › Article › peer-review
3
Scopus
citations